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What you need to know about: Jobs To Be Done
There’s a lot of conversation about Jobs To Be Done in innovation and start-up circles. There’s a certain degree of hype about it, but at its core is common sense and a good corrective to corporate and...
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Research launch: tech trends set to transform the insight industry
Today sees the launch of FreshMinds’ latest research: Tech Trends Set To Transform The Insight Industry. Designed to help insight teams cut through the noise and keep up with the tech developments that...
View ArticleGetting under the skin of today’s teens: Interview with BPP’s Marketing...
In 2017, we were lucky enough to partner with BPP on a fascinating piece of work designed to get closer to teenagers using the power of video. We caught up with BPP’s Marketing Director, Jo Street, as...
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3 Reasons to Join FreshMinds at the Insight Show
In just a few short weeks, FreshMinds will be exhibiting at the Insight Show in Olympia London from the 7th to 8th of March. We’ve been working on a lot of exciting projects lately harnessing...
View ArticleAR not VR will transform the insight industry
In our latest research, we explored how technology is creating new opportunities within the insight industry. To date, there’s been a great deal of hype about the potential of virtual reality (VR). But...
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